What Is Home Staging?

Home staging is a process used to get a property ready to place on the Real Estate Market.  Through de-cluttering, de-personalizing, minor repair, updating surroundings and sometimes painting to achieve the properties fullest potential, and outshine other properties in the comparable price points.

There are three phases of Professional Staging.

Phase 1 … Using what a client owns
Phase 2 … Suggested purchases
Phase 3 … Cosmetic Changes for the maximum return of investment

Why is Home Staging Key to Selling A Property ?

We live in a very visual world.  With that being said, that means a potential buyer will be looking for a new home on the web, and will know by looking at a property whether they want to make an appointment to view it.   When attracting buyers, it is important that the properties they are looking at outshine the others they are viewing.  When this happens the buyer places the property at the top of their list.  You now have a very interested potential buyer.

RESA (Real Estate Staging Association) recently released their 2013 study that states, after studying 63 homes that were not staged, these homes sat on the market for 143 days.  Those same houses after being professionally staged received their first offer, on average in 40 days.  RESA also found that when houses were staged first, before listing a property, those properties averaged 23 days on the market.  What is very clear, is that Staged Houses Sell!  The 2014 statistics are out and it is official staged properties spend 89% less time on the market and bring much stronger offers to the table!

De – cluttering

Most houses have a room like the one pictured below.

room

However because when selling a house, every space needs a defined space, this does not work.  This room, if left un-staged, would be seen as a negative by a potential buyer.  Instead, staging this room as an inviting guest room allows the buyer to see guests coming to see them in their new house.

Forming Emotional Attachments

When a property is professionally staged, it is the stager’s objective to stage in such a manner that a potential buyer can see themselves doing what ever the vignette portrays.  In this case it is relaxing with friends while having a nice meal and a glass of wine.  This really helps the potential buyer form emotional attachments to the property.  When this is achieved a buyer starts to see themselves making memories with their family in the property.

Sometimes A Room Looks Like a Mess Before It Looks All Pulled Together !

This room had really good bones, but had gotten very cluttered in the process of updating the kitchen.  We gave everything in the pile a place to live and now the room looks put together.

room2

Why is Home Staging Key to Selling A Property?

We live in a very visual world.  With that being said, that means a potential buyer will be looking for a new home on the web, and will know by looking at a property whether they want to make an appointment to view it.  When attracting buyers, it is important that the properties they are looking at outshine the others they are viewing.  When this happens the buyer places the property at the top of their list.  You now have a very interested potential buyer.

RESA (Real Estate Staging Association) recently released their 2013 study that states, after studying 63 homes that were not staged, these homes sat on the market for 143 days.  Those same houses after being professionally staged received their first offer, on average in 40 days. RESA also found that when houses were staged first, before listing a property, those properties averaged 23 days on the market.  What is very clear, is that Staged Houses Sell!  The 2014 statistics are out and it is official staged properties spend 89% less time on the market and bring much stronger offers to the table!

Return on Investment (ROI)

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In the image to the left, this is an example of all three phases of staging put into play. In a perfect world this house really needed a new kitchen.  However some things the seller had on hand were used to portray a very usable space.  Originally the counter tops and cabinets were really showing their age.  The stager suggested painting the cabinets and replacing the counter tops with laminate that looked like granite instead of granite because the neighborhood would never bring a good ROI with anything other than laminate.  Finally the breakfast bar was set with a few current accessories to pull the look together.

A Fun Story About Staging

The major component of staging is to build an emotional attachment between a potential buyer and a property.  This is done by really painting a picture of a lifestyle.  With that being said this is a cute story.

I staged a house in Niantic, it had an attached eating area but no dining room.

When I arrived it was a very dull and uninviting space.

I set the table really to really get attention.

A family with a 4 year old came to see the property, when they got to the dining area , the little one asked, Mommy are we eating dinner here?  The house sold in 9 days, and by the way the 4 year old is now eating there, they bought the house.

room3

LET’S TALK BUYERS

  • Buyers buy houses based on emotion.  Home Stagers are trained to evoke emotion in every room they stage.
  • Because 90% of buyers have already seen your property online, they will expect to feel the same way walking through your door, that they did when they were on line.  They have high expectations of your property if it is a staged property.
  • With high expectations met, the potential buyer will feel “that this could be home.”
  • When we achieve this goal your property stays in a potential buyers mind long after the showing. These are the properties that receive very strong offers very quickly.